Maloney v. T3MediaÂ
By Brianna Dahlberg of Cowan DeBaets Abrahams & Sheppard LLP
On April 5, 2017, in a victory for visual content creators and licensors, the Ninth Circuit affirmed the dismissal of a lawsuit brought by former college athletes alleging that T3Media had misappropriated their names and likenesses by selling licenses to photographs from the NCAA Photo Library. The Ninth Circuit held that the athletesâ claims for right of publicity and unfair competition under California law were preempted by the federal Copyright Act.
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