Now is the future! At the DMLA 2016 Conference!

October 5, 2016


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A session about 360 and virtual reality

In June of this year, Getty Images announced the launch of the Getty Images Virtual Reality Group-a new business dedicated to the creation and global distribution of virtual reality (VR) content. Are immersive products such as 360 and VR photos/video about to revolutionize the stock photo market? We will explore the technology and its opportunities with experts from all sides: creation, licensing and publishing at the DMLA 2016 Conference on Friday, October 28th at 2:00 p.m. at the Hyatt Regency, Jersey City.

Meet the session participants:

Moderator: Paul Melcher





Paul Melcher brings more than 20 years of experience in photo licensing, technology breakthrough and leadership roles for world-renowned photography companies. He was named by American Photo as one of the “100 most influential individuals in American photography.”Mr. Melcher is currently a strategic consultant for visual tech startups, an advisor, and the founder of Kaptur Magazine, the first online publication solely devoted to the visual tech industry. He has held top executive positions at companies such as Stipple, Rex Features, Digital Railroad, Corbis, ImageDirect, Zymmetrical and PictureGroup.

Panelist: Greta Pittard-VideoBlocks



Greta Pittard is the Vice President of Content Acquisition and Contributor Engagement at VideoBlocks (  As a senior media executive, Greta brings over 18 years of experience in strategic planning, development, and management of multi-million-dollar business projects and operations, with expertise in growing young companies and startups. Greta was among first employees of the Smithsonian Channel, where she worked for over seven years as Director of Production Management. In addition to her background in the media industry, Greta served as Head of Company Operations at Summit Series.

Panelist: Michael Villaseñor-The New York Times




Michael Villaseñor is Creative Director, Marketing & Innovation at The New York Times.   He creates advertising inspired by The Times legacy of premium reader experiences, evolving them to the next generation of digital platforms.

Michael’s team won multiple awards for their work on features such as NYTVR (virtual reality),” Plan Your Next Adventure” (a mash up of The Times “36 Hours” series and Google Maps), and creation of mobile-first native ad formats.   These projects demonstrate his belief that advertising can enhance a reader experience, and enable innovation in the news space.

Prior to joining The Times, Michael worked at Flite, a creative ad development platform.   He has a degree from the University of San Francisco, and spends his days thinking about design, guitars, and tacos – in that order.

Panelist: Steve Hercher-360 Cities




Steve Hercher, originally from Portland, is a long time expat living in Prague, Czech Republic. He’s been involved with 360Cities since its inception in 2008, and as commercial director established and grew the stock photo licensing and commissioning activities that now form the company’s core business model. Prior to 360Cities, Steve held a variety of biz dev roles for internet companies based in central Europe. He has degrees from Willamette University and the London School of Economics.