**Please note:Â This will our last free webinar available to non-DMLA members
âSocial Media Strategy in the Consumer Revolution!â
When: Wednesday, September 20, 1 PM Eastern
The impact of social media on todayâs businesses canât be overstated. Social media is one part disruptive technology, one part communication channel. Â However, understanding why and how to use social media to the benefit of your business can be tricky. Â Join us for this webinar that will address core concepts for building a social media strategy; engagement, social planning, framing the conversation, metrics and much, much more.
Our Guest Speaker:Â Â Keith Quesenberry, Author, Professor and Social Media Expert
Keith Quesenberry is an author, advertising executive, teacher and social media expert. Â He is the author ofÂ Social Media Strategy: Marketing andÂ Advertising in the Consumer RevolutionÂ which one reviewer compared to the legendaryÂ Ogilvy on AdvertisingÂ for being well written, personable and drawingÂ interesting and timeless parallels.Â Quesenberry spent 17 years in the marketing and advertising business as an associate creative director and copywriter at adÂ agencies such as BBDO and Arnold Worldwide. Â He has worked with Fortune 500 brands like Delta Airlines, Exxon Mobile, PNC, Campbellâs and Hershey.Â
In addition, Quesenberry is a contributing author toÂ Harvard Business Review, Entrepreneur, Time, andÂ Social Media Examiner. His articles have been recognized asÂ Top 40 Content Marketing and Top 5 Visual Marketing articles of the year, Five Most Viral Marketing Posts from the Pros, and two were featured on theÂ HarvardÂ Business ReviewÂ Weekly Hot List. Heâs made marketing expert appearances on MSNBC TV, NPR, and been quoted inÂ Harvard Business Review, theÂ New YorkÂ Times, theÂ New Yorker,Â Entrepreneur, theÂ International Business Times, Forbes, MS Money, MSN, Fox News, Fox Business, Variety, Yahoo News andÂ AFP storiesÂ aroundÂ the world. Â
Quesenberry is an assistant marketing professor, researcher and consultant. He teaches in the undergraduate marketing program and graduate MBA program at Messiah college and the graduate IMC program at West Virginia University. He also previously taught at Johns Hopkins and Temple Universities.Â He holds a bachelors degree in Advertising and Journalism, is a graduate of the advertising school PortfolioÂ Center and has a masterâs degree in Integrated Marketing Communication.
Our Moderator:Â Leslie Hughes, CEO, iSPY Visuals, Strategic Advisor, VisualSteam
Leslie Hughes career bridges creativity, content and technology. Â Hughes founded and launched iSPY Visuals in 2016, a search aggregation tool for creative professionals, which is quickly growing into the starting place for clients searching for visual content. Â She remains a strategic advisor to VisualSteam which focuses on digital marketing services to help companies grow. Â Hughes has a long history in stock photography having been President of Corbis Images during its heyday, having been Group CEO of ImageState, and having run worldwide sales for The Image Bank. Â Hughes is currently a member of the Board of Directors of DMLA and Chair of this Webinar Series
Please RSVP toÂ firstname.lastname@example.orgÂ with a âYesâ or âNoâ
at 1 PM EST on September 20
Please mute the microphone at the top.
To connect by phone dialâ¦
855.870.5454 (toll free)
Conference code: 163 631 9537
If youâve not used Adobe Connect previously, we suggest logging into the session a few minutes before the start to download and configure the neccesary software.
A big thank you to Adobe for providing this service for our webinars
|View our previous webinars athttp://digitalmedialicensing.org/video-library.shtml|
DMLA is a unique community of visual media licensing professionals who share a common goal, building a stronger and more profitable industry.
For more information contact Cathy Aron, DMLA Executive Director,Â email@example.com